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Hey there, Beautiful Mama! 👋

Happy Halloween!

It’s Chelsey here, and today I’m bringing you a story that will absolutely fire you up! 

Let’s talk about Kyle Smith, the mastermind behind Tasty Shreds! 

And how he went from a county jail deputy to building a massive social media following and creating a whole new life for himself.

It might sound crazy but it’s totally real and relatable because his journey is filled with so many lessons that I know you can apply to your own business (and life) too.

Finding Purpose in the Uncomfortable

Kyle didn’t start out looking to become an entrepreneur, let alone a social media influencer.

He was stuck in a job he hated, feeling like there had to be something more out there.

But here’s the turning point…

One day, during a Zoom call, Kyle caught a glimpse of himself from a bad angle and saw what he called his “triple chin.” 

Ouch! 

We've all had those moments that stop us in our tracks…

That was Kyle's moment. 

He realized he wanted a change—not just physically but in every part of his life.

Lesson 1: Transformation often starts from the most uncomfortable places.

Kyle could have just shrugged it off, but instead, he used that moment as fuel to dive into healthy eating, all while keeping his love for fast food alive. 

Yes, you heard that right—Kyle was determined to create healthier versions of the foods he loved, like pizza, burgers, and tacos. 

Who wouldn’t love that?

The Power of Being Real

Now here’s where Kyle's story gets even more relatable—he wasn’t trying to be an expert. He was simply sharing his journey, being totally authentic, and helping others by showing them what was working for him. 

No pretenses. Just real, raw life.

He started posting his healthy recipes on TikTok, and before he knew it, people were hooked. 

Why? 

Because they could see themselves in Kyle's journey. 

He was one of them, not someone trying to sell something but someone genuinely sharing. And that’s what made all the difference.

Lesson 2: People are drawn to authenticity. Share your real story, and they will connect with you.

Kyle quickly grew his audience, hitting three million followers in no time. 

Can you imagine? 

And all he was doing was giving people valuable, helpful content for free.

Monetizing Your Passion

So here’s the kicker: Kyle wasn’t even trying to make money at first. But when his co-workers kept asking for recipes, he thought, “Why not put together a simple ebook?” 

That’s when he created a $9 ebook with just 10 of his recipes. 

No fancy launch or high-tech marketing strategy. 

Just Kyle, staying real and offering something that worked for him.

And it exploded!

In just one month, Kyle was making more from that ebook than from his full-time job! 

Can you believe it? 

His passion project had turned into a real business, and he hadn’t even planned for it.

Lesson 3: You don’t have to have it all figured out. Just start with something small, and see where it takes you.

Okay, so how can you apply this to your own life and business?

Kyle’s Blueprint for Social Media Success

Let’s break down some of Kyle’s best tips that helped him grow his following and monetize it:

• Be consistent: Kyle started out posting 3-4 Reels a week on Instagram. Consistency is key!

• Make it engaging: The first 4 seconds of your Reel need to grab attention. Keep your content under 22 seconds and add something to keep viewers hooked every 3 seconds.

• Give value first: Kyle shared tons of free content before he ever thought about selling anything. Lead with value!

• Use trending music: Stay relevant by incorporating popular music into your content.

• Create a simple digital product: Kyle’s first product was a $9 ebook. No need to overcomplicate things—just create something helpful and put it out there!

And here’s something I really love…. 

Kyle didn’t need fancy equipment or a huge budget to get started. 

He used what he had and focused on getting better over time. 

There’s so much power in just starting where you are!

Your Action Step This Week

Alright, mama, now it’s your turn! 

What’s one small step you can take today toward your dream? 

Whether it’s filming your first Reel, planning out your content for the week, or jotting down ideas for that ebook you’ve been thinking about—do it!

You don’t need to have the whole path figured out. Just take that first step, and the rest will follow. 

Here’s Your Homework:

• Set aside some time this week to brainstorm your first piece of content or product.

• Think about how you can provide value to your audience, just like Kyle did.

• Post consistently, even if it’s just one Reel or post a week. You’ll get better as you go!

I’m SO excited to see what you create, and I know you’re going to crush it!

Until next time, keep shining and taking those steps toward your dreams. 🌟

With love and gratitude,

Chelsey Diaz

P.S. If Kyle’s story lit a fire in you and you’re ready to start building your own business while staying true to your values, check out our 5-Day Rainmaker Family Bootcamp. 

We’re here to help you create the time and financial flexibility you deserve. You’ve got this, Mama!