Hey Beautiful Mama,

It’s Chelsey here! 👋

Today, I’m super excited to dive into something that has a massive ROI for your business and can be a total game-changer for you in 2024…

Building your email list.

Let me tell you, I didn’t always get it either. 

In fact, when we first started our business, building an email list felt like just another task on a long to-do list—one of those things I thought I could put off for later.

But then, one simple email changed everything…

Back in our wedding photography days, I wanted to offer more family portrait sessions. 

So, I decided to send a single email to my tiny list of 200-300 people. 

It wasn’t huge, but guess what? 

Within hours, I was fully booked.

I hadn’t even posted on social media yet!

That was the first time I really felt the power of email marketing. 

These people knew me, trusted me, and were ready to book—all from one email. 

And here’s the thing…

Social media can disappear in a scroll, but an email is right in their inbox, waiting for them.

It’s like planting seeds in a garden. 

Each email you send nurtures your relationship with your audience, and over time, those connections bloom into trust and loyalty.

How do we build an email list in 2024?

Social media? It’s like the wind—here today, gone tomorrow. 

Algorithms change, posts get buried. 

But your email list? 

That’s like your business's rock-solid foundation. 

It’s an asset you own, it’s reliable, and it’s your direct line to the people who are genuinely interested in what you offer.

I get it—starting can feel overwhelming. 

But trust me, it’s easier than you think, especially with the tools and technology we have today. 

And once it’s set up, you’ve got a system that works for you, not the other way around.

The Tools: Three Levels to Fit Your Needs

1. Basic Level: GMass
This Chrome extension is perfect if you’re just starting. 

For only $25 a month, you can send emails to hundreds of people without diving into complicated systems. 

It’s simple, efficient, and gets the job done. 

Grab the plugin directly from the Google Chrome Store [here.]

I remember those early days, using a basic tool like this, and it was a game-changer.

2. Intermediate Level: Flodesk
If you’re ready to up your game, Flodesk is where it's at! 

They have stunning templates, and it's only $35 a month. 

Plus, we’ve got a 50% off link through Rainmakerfamily.com/deals to help you get started. 

3. Advanced Level: Beehive or Substack
Looking to build an audience around a theme? 

These platforms are like social media for newsletters. 

They help recommend your newsletter to similar audiences and make it easier for people to discover your content.

Just like Beautiful Mama!

We use Beehiiv and if you want a free trial consider signing up here! (My affiliate link.)

or

Get started with Substack for free [here.]

It’s perfect if you want to expand your reach and build a community around your brand.

This is all great and well, but…

How do you attract leads?

In 2024, no one’s handing out their email just because you asked nicely. 

You need to offer something irresistible—a lead magnet.

A lead magnet is something valuable that your target audience will love. 

Think of it as a little gift in exchange for their email. 

Maybe it’s a checklist, a guide, or a fun resource. 

For example, if you’re selling dog whistles, offer a “10-Point Checklist to Train Your Dog.”

Personally, I’ve created lead magnets like…

“Travel Hacks for Entrepreneurs with Kids” 

And…

“My Favorite Productivity Hacks as a Busy Mom and CEO.” 

Want to see my lead magnets in action?

Head over to ChelseyDiaz.com to grab your free resources!

Need Help Creating a Lead Magnet?

Use ChatGPT to brainstorm ideas and create outlines.

Ask it to help with titles, steps, and anything else you need.

Once you’ve got your content ready, hop onto Canva or Fiverr to design it for $25-$50.

It’s a simple, quick way to create something beautiful that will have people eager to join your list!

It’s important to remember this is an offer so it has to be valuable and not just thrown together…

I like to ask myself… Would I trade my email for this?

If yes, you are on to something! 

Bonus Strategy: Themed Newsletters to Build Community

Businesses are now building email lists not just for sales but for community. 

One of the best examples is Tim Ferris and his Five Bullet Fridays newsletter. 

Every week, he shares five random things he loves, and people look forward to it—not because he’s constantly pitching, but because it’s fun, relatable, and valuable.

This type of themed newsletter lets you build trust and familiarity with your audience. 

People get to know YOU, and when they’re ready to buy, they’ll think of you first.

Wrapping It All Up

So, beautiful mama, if you’ve been on the fence about building your email list—consider this your sign. 

It’s not just a task to check off; it’s the foundation of lasting success in your business.

And if you’re ready to take things to the next level, we have something special for you. 

In our Rainmaker Family Mastermind, we’ve created the ACV (Average Cart Value) Amplifier. 

It’s a 4-part series where we show you how to create lead magnets, use QR codes, and increase revenue on Amazon without selling more products.

If you’re not in our mastermind group yet, no worries! 

You can sign up for a free Family Freedom Design session at RainmakerFamily.com/mastermind. 

We’ll create a customized plan just for you, based on your time, capital, and goals—with personalized coaching, resources, and AI tools.

With love and gratitude,

Chelsey & Stephen Diaz

P.S. Mama, I know how important it is to create something that not only supports your family financially but also gives you the time and freedom to be present with them.

That’s why Stephen and I created the Rainmaker Mastermind—to help families like yours build thriving Amazon businesses with the support and guidance they need.

We’ll help you map out a plan tailored to your goals, time, and resources.

This is your opportunity to unlock the time, freedom, and financial abundance you’ve been dreaming about. 

Let’s make it happen together. Click here to book your session now!