The One Shift That Gave Me Back My Evenings (And My Sanity)

Hey Beautiful Mama! 👋

If you're anything like me, you know the feeling all too well…

That invisible to-do list running in the back of your mind!

While you're making breakfast.

While you're folding tiny socks.

While you're trying to just sit for one second.

I remember the exact moment it all came crashing down for me.

We were deep in the early days of growing our business.

Our days were packed with client calls, content creation, and endless admin tasks.

I truly believed:

"If I just worked harder... if I just squeezed more in... everything would finally feel easier."

Spoiler alert: It didn't.

Instead, I found myself at our kitchen table one evening, laptop glowing, dinner sitting cold beside me.

That's when I felt it…

My son tugging gently on my sleeve, his little voice asking…

"Mama, come play."

And my heart broke a little.

Because I was building this business to be more present with my family.

And somehow I was missing the moments that mattered most.

That was the night Stephen and I decided…

We can't keep doing this.

We had to find a better way.

And that "better way" is what I want to share with you today:

Leverage.

Work Smarter, Not Harder

It sounds simple in theory, right?

But real leverage isn't just about outsourcing random tasks or adding more tech tools to your already overflowing plate.

Real leverage is about aligning your energy with what actually matters — and letting go of the rest.

It's about building a life where you tell your business what to do (not the other way around).

Think of it like trying to push a car uphill by yourself…

Versus jumping in, starting the engine, and letting it carry you forward.

Same destination.

Completely different use of your energy.

Use These 4 Types of Leverage

There are four powerful areas of leverage you can tap into right now:

1. Time Leverage

• Protect your deep work hours like they're sacred appointments with yourself.

• Reduce switching costs by batching similar tasks together (hello, content days!).

• Theme your days so your brain isn't constantly shifting gears.

2. Technology Leverage

• Automate the repeatable tasks that drain your energy.

• Use simple tools like ChatGPT to plan, brainstorm, or even meal prep faster (it's like having a second brain without the coffee addiction).

• Set up systems that work while you sleep.

3. Trust Leverage

• Collect every kind word, review, and testimonial like tiny seeds you're planting for future growth.

• Let your customers' voices build trust for you instead of constantly having to prove yourself.

• Partner with people who already have the trust of your audience.

4. Traffic Leverage

• Find where your people already hang out naturally (think Facebook groups, Instagram hashtags, Amazon, etc.).

• Show up consistently in these existing communities instead of trying to build traffic from scratch.

• Let established platforms do the heavy lifting of bringing people to you.

Choose ONE Area of Leverage This Week

Here's your simple action step:

1. Pick just one leverage area — Time, Tech, Trust, or Traffic.

2. Choose one action inside that area that would feel like a deep exhale if you did it.

• Time example: Block off two mornings this week for focused creative work.

• Tech example: Set up email templates for your 5 most common responses.

• Trust example: Gather 3 client testimonials and display them prominently.

• Traffic example: Join one Facebook group where your ideal clients already gather.

3. Do it.

Not perfectly. Not someday. This week.

Because momentum isn't built by giant leaps.

It's built by choosing to take one small smart step again and again.

You're Right Where You Need To Be

Beautiful Mama, I want you to hear this…

You're not behind.

You're not missing out.

You're exactly where you need to be, learning exactly what you need to learn.

And your freedom is closer than you think – often just one leverage decision away.

I'm so excited to see how much more space opens up in your life as you embrace the power of doing less…

But doing it beautifully!

With love and a whole lot of belief in you,

Chelsey 💛

P.S. Need help mapping out your personal leverage strategy for your family and business?
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